Overview: Suite of LinkedIn posts highlighting market trends and macroeconomic ideas.

Challenge: Briefs usually included headlines, a short summary and a graph with data. Needed to distill complex hard data into a simple, yet comprehensive visual idea for social media.

Solution: Worked closely with copywriters and marketers to understand the overall message. Used data to create graph/illustration hybrids. Pared down data points and /or extra info while combining that with an illustration that supported the data and added visual interest.