Overview: Personalized capabilities brochure for financial advisor group. Invesco Consulting often produced these as a value-add to their forums.

Challenge: Because this particular FA group was under the Morgan Stanley umbrella, it was necessary to create an individualized look and feel, yet remain within the Morgan Stanley brand standards.

Solutions: Reached out to the Morgan Stanley brand team to discuss brand standards and options. As the standards did not allow group or individual head shots on the cover, I chose to focus on the location of the group to provide personalization. For this group, I discussed desired looks with the FAs themselves and chose to feature images of Chicago in the springtime as well as photography that introduced the idea of retirement, as that was a main focus for the group.